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<channel>
	<title>elenawork</title>
	<link>https://elenawork.com</link>
	<description>elenawork</description>
	<pubDate>Mon, 07 Oct 2024 17:53:27 +0000</pubDate>
	<generator>https://elenawork.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://elenawork.com/Home</link>

		<pubDate>Mon, 02 Oct 2017 14:02:42 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/Home</guid>

		<description>
	ELENA SANCHEZ ABRANTESenior Creative
	
</description>
		
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	<item>
		<title>Happy Poo</title>
				
		<link>https://elenawork.com/Happy-Poo</link>

		<pubDate>Mon, 20 Feb 2023 12:39:55 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/Happy-Poo</guid>

		<description>Happy Poo
Client: 9GAGBranded Content.Creativity “Pick of the day” Ad Age
93% of people go to the bathroom with their phones, but what kind of content you consume on the pot can have an effect on how you go. Studies show that laughing helps with constipation. For this reason, 9GAG, the world’s top entertainment content platform for millennials, is the number 1 app to go to “number 2.” Take a break from today’s stinky news cycle and the stress of daily life because everyone deserves a Happy Poo.






&#38;nbsp;Katy Perry got the message and mentioned the brand on her channels, and two months after, we inspired her to create her famous “Potty Jams.”Happy poo to you too Katy!


&#60;img width="480" height="626" width_o="480" height_o="626" data-src="https://freight.cargo.site/t/original/i/bbd9fe692023b6c98801f759637768bd47ace6bedb4978a0a8704f3d64454881/ezgif.com-gif-maker-1.gif" data-mid="197695045" border="0"  src="https://freight.cargo.site/w/480/i/bbd9fe692023b6c98801f759637768bd47ace6bedb4978a0a8704f3d64454881/ezgif.com-gif-maker-1.gif" /&#62;


I created the #HappyPooChallenge to invite people to share their Happy Poo moments.








Merchandising design:

&#60;img width="18022" height="3555" width_o="18022" height_o="3555" data-src="https://freight.cargo.site/t/original/i/d889fb13cbf074ec84281cd8ab79757684470e59326916938e7682501ae921a0/stickerts.png" data-mid="203631236" border="0"  src="https://freight.cargo.site/w/1000/i/d889fb13cbf074ec84281cd8ab79757684470e59326916938e7682501ae921a0/stickerts.png" /&#62;
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&#60;img width="8633" height="6922" width_o="8633" height_o="6922" data-src="https://freight.cargo.site/t/original/i/0880bf4263cbb6a5c90672b693879d8d2f3090288e2eddeac027647c95b5218a/merchan-06.png" data-mid="203631067" border="0"  src="https://freight.cargo.site/w/1000/i/0880bf4263cbb6a5c90672b693879d8d2f3090288e2eddeac027647c95b5218a/merchan-06.png" /&#62;
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Board:

&#60;img width="1524" height="1080" width_o="1524" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a0d65c4a1726e21853628e0a57a3fc41a2df8e624982867ed61cacaf1564a48/happypoo-board.png" data-mid="205989920" border="0"  src="https://freight.cargo.site/w/1000/i/3a0d65c4a1726e21853628e0a57a3fc41a2df8e624982867ed61cacaf1564a48/happypoo-board.png" /&#62;</description>
		
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		<title>911 Dakar</title>
				
		<link>https://elenawork.com/911-Dakar</link>

		<pubDate>Fri, 30 Jun 2023 09:26:49 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/911-Dakar</guid>

		<description>The new Porsche 911 Dakar. SportmadeClient: Porsche
Branded ContentIdea. Script. CraftingThe 911 Dakar was built to tell the world's greatest adventure: A homage to the 953 racing carthat won the rally in 1984.And If René Metge won the race with that modified Porsche, imagine what he could have done today with the new 911.We imagined it with L.A.-based visual effects artist Cache Bunny and took the fans on a mind-bending ride through Porsche's glorious history at the most brutal race ever.&#38;nbsp;The film mixes actual footage from the race, shots, and effects and features a young René driving the 911 today and battling against time, obstacles, and even all the ghost Porsche models preceding this car on the heels.Hold tight to trip through and relive all the brand's iconic moments on this crazy drive, after all there's nothing more fun and exciting than competing against yourself.




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		<title>Stay Tender</title>
				
		<link>https://elenawork.com/Stay-Tender</link>

		<pubDate>Mon, 20 Feb 2023 12:40:45 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/Stay-Tender</guid>

		<description>Tous. Stay tenderClient: TOUS JewleryFilm, Prints, Social Content and POS

With this campaign, we worked on the new positioning of TOUS: "Stay Tender." The brand calls on people everywhere to express their tender feelings without worrying about how, where, or with whom. Because it doesn't matter how you feel or express tenderness, what's important is to keep doing it.

We led the shooting with Emma Roberts, models from the Tender People campaign, and packshots to create content for the outdoor campaign, POS, and social media channels. Additionally, we conducted specific shootings of still life for all Tous' Jewelry collections, each with its own personal art direction.




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&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/64cc728fc15d94f1f0e397027024240f02e1da5b9d3e85a5e6777b322d075a4b/dreamy_guide_simples-11345.jpg" data-mid="183910238" border="0"  src="https://freight.cargo.site/w/1000/i/64cc728fc15d94f1f0e397027024240f02e1da5b9d3e85a5e6777b322d075a4b/dreamy_guide_simples-11345.jpg" /&#62;
&#60;img width="10295" height="7735" width_o="10295" height_o="7735" data-src="https://freight.cargo.site/t/original/i/42d1fba19b4dc3f985656724f396e07f0858042993cd483595178ae1a069a39a/Vita_01baja.jpg" data-mid="183910362" border="0" data-scale="32.5" src="https://freight.cargo.site/w/1000/i/42d1fba19b4dc3f985656724f396e07f0858042993cd483595178ae1a069a39a/Vita_01baja.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>The Perfect Serve</title>
				
		<link>https://elenawork.com/The-Perfect-Serve</link>

		<pubDate>Mon, 07 Oct 2024 17:53:27 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/The-Perfect-Serve</guid>

		<description>The Perfect Serve
Client: Stella Artois
Social Campaign / Branded Content
"The Perfect Serve Awaits" is a video content series designed to ramp up fans' anticipation before the action gets underway at the Wimbledon Championships. We’ll highlight the similarities between our premium lager and the glorious world of Wimbledon through a series of simple transitions from court to chalice. These irresistible visuals will demonstrate that Wimbledon and Stella Artois are a game, set, and match made in heaven.








</description>
		
	</item>
		
		
	<item>
		<title>Hearing Tales</title>
				
		<link>https://elenawork.com/Hearing-Tales</link>

		<pubDate>Mon, 20 Feb 2023 12:42:24 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/Hearing-Tales</guid>

		<description>Hearing Tales
Client: AmplifonGaming/ActivationHearing loss in children can mimic learning disorders, and it´s one of the leading hidden causes of school failure, often underdiagnosed. On the other hand, kids at this school age tend to hide the problem, so how to help parents and schools to detect it? The answer is playing.Hearing tales is a game for kids that helps check their hearing health while they have fun with an interactive story.




</description>
		
	</item>
		
		
	<item>
		<title>Don’t bin it, just flex it</title>
				
		<link>https://elenawork.com/Don-t-bin-it-just-flex-it</link>

		<pubDate>Thu, 20 Jul 2023 14:34:19 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/Don-t-bin-it-just-flex-it</guid>

		<description>Don’t bin it, just flex it
Client: Google
B2B Campaign

ChromeOS Flex is the first-of-its-kind operating system designed to make your old PCs &#38;amp; Macs run like new again, and reduce the damaging effects of e-waste on the planet.

Technology brands constantly introduce new products and updates to the market, creating new needs that are not real and only contribute to e-waste and environmental pollution. By installing ChromeOS Flex, you can provide another refreshing and sustainable alternative for SMBs so they no longer need to buy again and again. Now they can just flex it with ChromeOS Flex.



&#60;img width="1925" height="1474" width_o="1925" height_o="1474" data-src="https://freight.cargo.site/t/original/i/1904ad2a397970f828f041344b1dd152cc4def51f810064c8df3ad6042055eea/1682442353166.jpeg" data-mid="185615597" border="0"  src="https://freight.cargo.site/w/1000/i/1904ad2a397970f828f041344b1dd152cc4def51f810064c8df3ad6042055eea/1682442353166.jpeg" /&#62;
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&#60;img width="3450" height="1938" width_o="3450" height_o="1938" data-src="https://freight.cargo.site/t/original/i/bbbabe6c53a6c9b91225325f76674c8c4fc671c232c9b76e407561fd29f325dc/Screenshot-2023-10-25-at-09.58.46.png" data-mid="194783878" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bbbabe6c53a6c9b91225325f76674c8c4fc671c232c9b76e407561fd29f325dc/Screenshot-2023-10-25-at-09.58.46.png" /&#62;


Results
The campaign led to a significant increase in ChromeOS Flex adoption, with a remarkable 150% uplift on our initial target.

Our social campaign saw impressive results, including:
A high 0.5% CTR generated from LinkedIn (primary online channel)53% higher traffic driven to website vs benchmark83% lower CPM recorded vs benchmark (Facebook &#38;amp; LinkedIn)
At SME-XPO, we ushered in interest across a variety of touch points including:
1,400+ leads, 130+ stand visitors, 150+ session attendees across 4 speaking slots including a keynote, panel session and 2 workshops.Our organic social campaign received 6.6k impressions &#38;amp; average engagement rate of 9.28%.57% of surveyed attendees stated they were considering deploying ChromeOS Flex.
</description>
		
	</item>
		
		
	<item>
		<title>The B side</title>
				
		<link>https://elenawork.com/The-B-side</link>

		<pubDate>Mon, 20 Feb 2023 12:42:58 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/The-B-side</guid>

		<description>B. The hidden side of Babylon Berlin:The Word Tour of the Series´ Soundtrack
Client:The Bryan Ferry Orchestra.Art Direction &#38;amp; Graphic Design
&#38;nbsp;Besides doing a cameo, Bryan Ferry and his orchestra created a fantastic soundtrack for the Babylon Berlin Series. Inspired by this composition, the idea of a World Tour came up to promote the new season. It'd be an underground experience showing the b-side of everything that the TV show never dare to broadcast.The audience would live the extreme hedonism of that period, diving deep into its freest, darkest, and most disturbing parts thanks to interpretations of famous performances from artists of that time –Anita Berber &#38;amp; Sebastian Droste, Valeska Herz, Harald Kreuzberg, Hansi Sturm– and a closing act by the Brian Ferry Orchestra. A unique opportunity to travel back in time to Berlin' in the 20s and 30s through a transgressive music and aesthetic.




&#60;img width="1106" height="1564" width_o="1106" height_o="1564" data-src="https://freight.cargo.site/t/original/i/e856018fcc59fe8999638881abc9432503465aef985b9d75acb3ffd914ff0d1b/B_Cartel_0.png" data-mid="194540209" border="0"  src="https://freight.cargo.site/w/1000/i/e856018fcc59fe8999638881abc9432503465aef985b9d75acb3ffd914ff0d1b/B_Cartel_0.png" /&#62;
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&#60;img width="1720" height="1600" width_o="1720" height_o="1600" data-src="https://freight.cargo.site/t/original/i/07a60d3655c0f1c8fb55c6e7c8c3ae7d48a948626d1bf44e23416590e6735cfe/Captura-de-pantalla-2019-02-13-a-las-11.46.47.png" data-mid="194540267" border="0"  src="https://freight.cargo.site/w/1000/i/07a60d3655c0f1c8fb55c6e7c8c3ae7d48a948626d1bf44e23416590e6735cfe/Captura-de-pantalla-2019-02-13-a-las-11.46.47.png" /&#62;
</description>
		
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	<item>
		<title>When it rains, we pour</title>
				
		<link>https://elenawork.com/When-it-rains-we-pour</link>

		<pubDate>Mon, 07 Oct 2024 17:19:57 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/When-it-rains-we-pour</guid>

		<description>When it rains, WE POUR

Client: Stella ArtoisOOH, Social
Stella Artois, as a proud partner of the iconic British tennis tournament Wimbledon, has launched a very British campaign to ensure that rain delays don’t dampen the Wimbledon Championships. When the court covers come on at Wimbledon, Stella Artois will allow sports fans across the UK to claim a free pint. Creating a OOH billboard pays tribute to the iconic rain coverings from the Wimbledon Championship with a QR code that users could scan to find out how to get cashback for their pint of Stella Artois if bad weather prohibits the game.








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		<title>Extraordinary Winter</title>
				
		<link>https://elenawork.com/Extraordinary-Winter</link>

		<pubDate>Mon, 20 Feb 2023 12:44:01 +0000</pubDate>

		<dc:creator>elenawork</dc:creator>

		<guid isPermaLink="true">https://elenawork.com/Extraordinary-Winter</guid>

		<description>Extraordinary Winter
Client: BentleyBranded ContentThe new Bentley Bentayga excels in any type of terrain and even in the harshest weather conditions and environments. To demonstrate its capabilities and introduce the stylish range of accessories to enhance your winter adventures, we engaged a content creator in an extraordinary winter adventure that pushed him-and the Bentayga- to their limits.




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