When it rains, WE POUR
Client: Stella Artois
OOH, Social
Stella Artois, as a proud partner of the iconic British tennis tournament Wimbledon, has launched a very British campaign to ensure that rain delays don’t dampen the Wimbledon Championships. When the court covers come on at Wimbledon, Stella Artois will allow sports fans across the UK to claim a free pint. Creating a OOH billboard pays tribute to the iconic rain coverings from the Wimbledon Championship with a QR code that users could scan to find out how to get cashback for their pint of Stella Artois if bad weather prohibits the game.
