Start Something Huge
Client: Beefeater
Art direction & Graphic Design
360 campaign
To evolve the creative positioning of Beefeater as a London brand and connect with millennials, we launched a new concept and campaign. "Start something huge" encouraged them to dream big and create a "New London" to their "image and uniqueness" by bringing their creativity to the city; just as everything starts with mixing Beefeater and anything else, there are no limits to your imagination–and ambition.
