Don’t bin it, just flex it
Client: Google
B2B Campaign
ChromeOS Flex is the first-of-its-kind operating system designed to make your old PCs & Macs run like new again, and reduce the damaging effects of e-waste on the planet.
Technology brands constantly introduce new products and updates to the market, creating new needs that are not real and only contribute to e-waste and environmental pollution. By installing ChromeOS Flex, you can provide another refreshing and sustainable alternative for SMBs so they no longer need to buy again and again. Now they can just flex it with ChromeOS Flex.
Results
The campaign led to a significant increase in ChromeOS Flex adoption, with a remarkable 150% uplift on our initial target.
Our social campaign saw impressive results, including:
- A high 0.5% CTR generated from LinkedIn (primary online channel)
- 53% higher traffic driven to website vs benchmark
- 83% lower CPM recorded vs benchmark (Facebook & LinkedIn)
At SME-XPO, we ushered in interest across a variety of touch points including:
- 1,400+ leads, 130+ stand visitors, 150+ session attendees across 4 speaking slots including a keynote, panel session and 2 workshops.
- Our organic social campaign received 6.6k impressions & average engagement rate of 9.28%.
- 57% of surveyed attendees stated they were considering deploying ChromeOS Flex.