A slow-made bread tastes better
Client: The Rustik Bakery
Idea, Script, Art Direction
TVC and Social Media Campaign
The Rustik Bakery is a bread done with time. The most relevant thing about this bread is its natural ingredients and its elaboration process, that takes 14 hours to ferment. In fact, time is its most valuable ingredient. We focused this campaign in the value of our time because the Rustik Bakery is the perfect bread for our rushed lives. While people do lots of things at the same time, The Rustik Bakery only does one: the best bread there is.
Activation. World Bread Day